Day 27 | Daily Dose of learning
This project is inspired by the ‘100-day project’, a challenge consisting of committing to doing an activity everyday for 100 days.
I have decided to write about one thing I learn everyday for the next 30 days. This can be a skill, a deep concept to elaborate on, or a mere life lesson that made me become aware of something I consider relevant.
The decision is based on the belief that “we are what we repeatedly do”, as Valentin Perez put it.
The Blockbuster Mental Model
From the article ‘Blockbuster: the #1 Mental Model for writers who want to create high-quality, viral content’ by Michael Simmons.
Often, productivity experts recommend to churn out as much content as possible for a long period of time in order to reap the benefits at some point.
In this article, Michael Simmons presents a different approach to writing: the Blockbuster mental model.
This approach to writing is all about focusing on producing very high quality content, with intention, a lot of research and time spent studying the topic you are writing about.
The main reason for this being rooted in the graph which depicts the popularity of content on the internet against the amount of content produced.
In order to be at the top of the distribution, according to the author, the content you put out has to significantly stand out from the crowd. And to create such content one needs to double down on quality rather than quantity. This translates into many hours of research and well-thought-after final pieces. At the expense of quantity. As a matter of fact, dedicating 50+ hours on each article / piece of content allows to publish only a limited number of final products a month. Final products which are, however, deeply valuable and resonating with the audience, which plays a huge role in the spread of the content.