• "I try never to write from a blank page. I rebel against the flashing cursor of doom with the samurai sword of dumping all my ideas onto a page. I dump all my ideas onto one page and then begin to distill my ideas."

It takes 50 gallons of sap to create 1 gallon of maple syrup and it's the same thing with ideas. You want to have a tonne of intellectual sap and create quality blog posts or syrup.

• CRIBS stands for Confusing, Repeated, Insightful, Boring, Surprising. This framework takes the reader out of the thought process of 'I can't edit because I don't know anything about writing mechanics' and it takes them into the same state that any consumer is in which is about their emotions. There is an obvious answer to every observation there:

when something is confusing, you rewrite it, when something is repeated, you delete it, when something is insightful, you talk more about it, when something is boring, you delete it, when something is surprising you create tension up to that moment because we learn best when we are surprised.

THE PROCESS

• First, answer the essential questions above, collect all of the resources useful (from your knowledge hub and the internet), and pick a rough story structure.
• Then, open the Research and Notes* *page and go through some essential questions about the story structure + delineate a rough outline of your idea for the structure of the post.
• Third, open the Draft* *page and jot down everything you've got in mind as for what to write in the post.
• Finally, refine the draft and turn it into a final draft in the Final Draft* *page.
• Last, design graphic assets.

• Rules are there for a reason. You are only allowed to break them if you are a master. If you’re not a master, don’t confuse your ignorance with creativity or style. Writing that follows the rules is easier for readers, because they know roughly what to expect. For example, aim to make your paragraphs about 10 sentences or 100 words long. A paragraph should present a single idea, using multiple sentences.
• If you are bored while writing, then, most importantly, you are doing it wrong, and you will also bore your reader.
• You have to place yourself in the correct state of mind to write properly. You have to be trying to produce something of worth, beauty and elegance.
• finished beats perfect.
• If you can’t write, it is because you have nothing to say. You have no ideas. In such a situation, don’t pride yourself on your writer’s block. Read something.
• You should think of the essay writing process as twofold. The first major step is the first draft, which can be relatively quick and dirty. For the first draft you can use your notes, extensively, and rough out the essay. If you get stuck writing anywhere, just move to the next outline sentence. You can always go back.
  The second major step is editing. Production (the first major step) and editing (the second) are different functions, and should be treated that way. This is because each interferes with the other. The purpose of production is to produce. The function of editing is to reduce and arrange. If you try to do both at the same time then the editing stymies the production.