Of all the possible things you could do, how do you decide what to do?

How you do anything matters more than what you do. When you pay attention to the how, you can excel at whatever you do.

Take hospitality, for example, as illustrated by Will Guidara in the book “Unreasonable Hospitality”. You can do bad or mediocre hospitality and blend in by being just good enough, or you can obsess over the concept of hospitality itself and how to make the experience of guests excellent.

To develop greatness in something, there must be constant practice and a deep willingness to examine, experiment, course-correct, and continue without being swayed by temporary outcomes, bad or good. It’s a mindset of a practitioner, a lifetime student.

This attitude of refining the how can be applied to all areas, and it naturally bleeds through all aspects of life when practiced consistently and lightly, drawing energy from the process itself.

It also seems an increasingly important skill—to do something with high quality and care—in the current and future society, where standardization and lack of effort are very common.

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