Notion page and workspace analytics: overview and key features
Data analytics is a widely popular field in organizational management and business. Analytics involves collecting data on specific, quantifiable user behaviors to make data-driven decisions. Such decisions are free from emotions or thoughts, which may be distorted and imprecise by nature. Data is impartial and represents the truth when properly collected through rigorous scientific methods and avoiding confirmation bias.
The facts are friendly, as psychoanalyst Carl Rogers once put it. They are friendly even when they paint a different picture than expected or wished for. That is one of the core principles of science: to get closer to finding out the truth, regardless of its harshness or gentleness. When you get closer to the truth, you become a bit less ignorant, and that is an advancement in your own and wider consciousness. Ignorance, like data analytics, is pervasive and inevitable. There is too much knowledge in the world for any single individual to know. Getting closer to the truth, even if just a little, is a significant advancement and an attitude worth striving for.
In a business context, data analytics can provide information about customer behavior, such as the behavior of software users. This gives the product provider valuable insights that can help improve the product and gain traction. If we conceptualize a Notion workspace as a product, analytics can be helpful in making that product better suited for the people using it.
Notion offers two types of analytics: page analytics and workspace analytics. Page analytics provide basic, page-level insights such as the number of visits per page, the most frequent visitors within your team, the last edited time, and created time. Workspace analytics, on the other hand, are only available on Enterprise plans. They collect aggregated data at the workspace level, including search terms and the most popular content in your workspace.
As a Notion "architect" or builder, this information provides quantifiable data to help maximize your efforts in workspace development. For business owners and managers, this data can gauge the success of new software or systems within the team. It can also provide information on the most popular content and search terms within your workspace, allowing for adjustments to Notion workspace content. All of this is to strive for team cohesiveness and clarity of information while avoiding entropy, the ultimate force every business works to overcome daily.
Page analytics
A snapshot of a page analytics sidebar menu on a Notion page
To access page analytics on Notion, click on the three dots located at the top right corner of the page. Then, select “Page analytics” and click on “View analytics”. Alternatively, you can click on the “Updates” option (clock icon) at the top right corner of the page, and open the “Analytics” tab. If you prefer not to be tracked on a Notion page or workspace-wide, you can opt out. To opt out of being tracked on a single Notion page, select “Privacy settings” and then “Don’t record”. To opt out of being tracked across the entire workspace, go to “Settings and members”, then “My notifications and settings”, and select “Don’t record” under the “Privacy” section.
The features of Notion page analytics as of May 2023 are:
A graph showing the total number of views and unique views per day over a specific time frame (last 7 days, last 28 days, last 90 days, all time). This graph also counts views from external accounts (if the page is shared on the web).
The workspace members/guests who viewed the page recently (if they have not opted out of page analytics tracking).
The person who created the page.
The person who edited the page most recently.
Workspace analytics
A snapshot of workspace analytics on an Enterprise plan, with the two dedicated sections highlighted in red (from “Settings and members”).
As of May 2023, Notion workspace analytics are only available on Enterprise plans. To access them, go to "Settings and members", then select "Analytics" or "Content search". The "Analytics" tab displays aggregate data for your Notion workspace, including the most active teamspaces, editors, total workspace views, edits, and the most popular pages. You can examine each of these metrics in more detail using the dedicated tabs.
“Members” shows the most active members and guests in the workspace
“Content” displays content engagement in page views, total pages created, and specific page views on each of your Notion pages.
“Search” shows the most searched terms in your workspace, ranked by total searches
"Content search" provides an overview of all pages in your workspace, whether they are shared to the web, shared with external/internal guests, or private pages in the workspace. You can filter pages based on specific criteria such as teamspace, date of creation, and sharing settings. You can also export the data from content search.
A snapshot of content search and all the options available.
Third-party tools for deeper (page) analytics
Notion released page and workspace analytics in early 2023. Before then, many template creators and people who built their websites on Notion were desiring the ability to track visits to their Notion pages. This need inspired the launch of some third-party analytics tools for Notion, many of which are still available in the market. Examples of external tools you can use to get data about visitors to your Notion pages are:
With the advent of native Notion page and workspace analytics, these third-party tools become less desired, and replaced by native analytics in many instances. In conclusion, Notion analytics can be a valuable tool for businesses and organizations looking to improve their internal operations and team-wide cohesion. Notion provides basic page-level analytics as well as more advanced workspace-level analytics for Enterprise admins. Third-party analytics tools are also available for those who require more detailed data. By using analytics to make data-driven decisions, organizations can improve their daily business experience, better understand their team behaviors, and ultimately achieve greater productivity and team satisfaction.
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